WHAT IS PASTA EVANGELISTS? Premium pasta producers Alex Savelli and Finn Lagun were seeking £75,000 in exchange for a 2.5% equity stake in ‘Pasta Evangelists’. We only ask for your email address so we know you're a real person, Dragons' Den: the Intellectual Property blog. Providing it’s new and has what we call ‘individual character’, a registered design can protect the appearance of a product including the shape. We discovered Pasta Evangelists after watching an old episode of Dragons Den, but the name rang a bell as I remembered seeing them pop up on my Facebook from time to time. The brilliant one-off box delivers fresh artisan pasta and sauces with a beautiful, easy-to-follow recipe that is designed to feed two people and take you no longer than 5 minutes to prepare. Nevertheless, the process of participating in the show was “very serious, detailed and thorough”. The businessman is best known for his appearance as an investor on BBC programme Dragons' Den, but he also has businesses interests in hotels, health clubs, spas, media, TV, and property. But Savelli walked away with positive feelings about the Dragons’ Den experience. The Evangelists calculate that around 1% of viewers checked out their website as a result, helping to double sales for the home-delivery business. It was right up our street! Claiming that there is much more to pasta than meets the eye, the charming chaps seemed to get off to a roaring start. After facing up to a series of questions fired from our fab five, Don of the Den Peter Jones raised the issue of the packaging - specifically commenting on its quality and shape. There are currently 6 active directors according to the latest confirmation statement submitted on … © Innovation Warehouse. Click here to find out what else is trending at Innovation Warehouse. Pasta Evangelists - nice idea but give them a miss I recently saw an old episode of Dragons Den where the owners of Pasta Evangelists failed to get any investment or partners from the Dragons. From fresh pasta to fresh water fish, I think we can all agree that tonight’s entrepreneurs really turned up the heat and helped set this week’s episode of Dragons’ Den on fire. Please read our privacy notice to see how the GOV.UK blogging platform handles your information. However, if managed correctly, they can offer huge benefits and rewards for a business. By submitting a comment you understand it may be published on this public website. Unashamedly top-end.'' Recipes can be protected by trade secrets, which is one of the oldest forms of IP protection, but these can be difficult to manage. “The important thing is that you don’t allow your product or service to be tarnished – the Dragons disapproved of our valuation, not our product”. Pasta Evangelists’ delivery services cover the UK, including Channel Islands, Northern Ireland, and Scottish Isles. After a 3 Dragon face-off and a brief chat to the famous Den wall, the Brightmans eventually left with not one, but two Dragons on board with Tej and Touker agreeing to team up for 15% of the business each! The Pasta Evangelists Growth Marketing Formula: Emotion, Retention and Referrals with Finn Lagun, Co-Founder & CMO ... the company has also appeared on BBC’s Dragons’ Den (in an episode that was watched by around 3 million people), launched … The pasta is delivered in the best conditions possible to ensure that you enjoy its freshness even if you have to freeze it for some time. Contributors are IPO staff and invited industry experts from the world of IP. Pasta Evangelists have given me a special offer to share with my readers and I think you’ll approve! With the chance to get authentic Italian Pasta delivered to your door, Pasta Evangelists is the ideal subscription box for any foodie. He adds that it was an amazing, albeit nerve-wracking, experience overall – but completely different to pitching to normal, real-world institutional or VC investors. Naturally, the guys at Pasta Evangelists (as seen on Dragons Den) know this – and that’s exactly why they’ve brought us this incredible service. Result. ... Livia. Check out our easy to understand animation on trade marks below, and find more guidance on trade marks here. In August 2018, we appeared on the BBC's Dragons' Den, watched by 3 million… Pasta Evangelists delivers fresh pasta recipe boxes across the U.K. We invite Brits to prepare restaurant-quality pasta in minutes, bringing the authentic tastes of Italy to homes across the country. - William Sitwell, Masterchef Judge - "Love it. In August 2018, Pasta Evangelists appeared on the BBC's Dragons' Den, watched by 3 million people across the UK. Pasta Evangelists are passionate about Italian food and can help you create wonderful meals at home, courtesy of their little boxes of delights. A blog about the IP issues we spot in each episode of the BBC's Dragons' Den programme. Recent shoppers have saved an average of $10.75 when they used our coupons to shop online at Pasta Evangelists. We then invite you to prepare a 5* pasta dish in just 5 minutes, impressing friends and delighting family. Rated as the UK’s top pasta company according to Reviews.co.uk, and as seen on Dragons Den, leading chefs and food critics are now huge fans of Pasta Evangelists recipe boxes: - "Really delicious and simple to cook." It’s important to know that although you might have registered your business name with Companies House, you also need to register your name as a trade mark if you want to stop people from trading under that name. Pasta Evangelists was founded to show that there is much more to pasta than meets the eye: a world of craftsmanship, centuries of artisanal tradition and, above all, some of Italy’s finest dishes. Pasta Evangelists deliver great quality pre-portioned pasta, sauces and garnishes straight to your door - making mealtimes a breeze. CEO and co-founder, Alessandro Savelli, and head of marketing Finn Lagun were praised for their premium pasta and romantic brand vision but received a tongue-lashing for offering a bite-size 2.5% share in their business in return for £75,000. Pasta Evangelists Pasta Evangelists founders Alex Savelli and Finn Lagun try to win over the dragon's with their fresh pasta subscription. The purveyors of fine Italian pasta left the Den empty-handed but found that national TV exposure had inadvertently netted them a healthy revenue increase in the … OK, I thought the Dragons are always way too greedy but what a great idea, lets see if they are still going. Alex was quick to admit that not having any IP in place to protect the product had left it open to copycats, but was confident that keeping the recipes close to his heart was enough. Dragons’ breath boosts Pasta Evangelists sales. GILES COREN is a restaurant critic and columnist who has been writing for The Times since 1993. We subsequently raised a £1.7M Series A round led by an institutional investor. First to face our hungry Dragons were premium pasta producers Alex and Finn who were in search of £75,000 for a 2.5% share in their business ‘Pasta Evangelists’. We saw great success and great failure in the Den throughout tonight’s episode, so I was excited to see what was in store for siblings Anna and William Brightman. With Dragon veteran Deborah Meaden protesting at the “startling valuation”, it was “pasta la vista” for the duo. GILES COREN. That was of course before the Dragons got the chance to sink their teeth in. A new season of Dragons' Den kicks off on Sunday, and will introduce a host of new entrepreneurs desperate to get their hands on the Dragons' cash to boost their businesses. It’s true that there might not be IP protecting the product, but Alex failed to mention the name of the company was registered as a trade mark. "All three dishes were very easy to prepare and the quality was outstanding. But when all hope seemed lost, the couple saved face with Tej announcing his fondness for the “nature friendly beauty company” and making an offer which was quickly followed by Touker and Peter. - … Artisan Italian pasta dishes delivered across the UK. Each week we offer a choice of restaurant-quality fresh pasta dishes which can be prepared at home in minutes. On average we discover a new Pasta Evangelists discount code every 3 days. Impressive! Yep, we’re talking tubs of the mouth-watering stuff delivered straight to your door. AD – Sponsored post. As seen on Dragon’s Den, The Pasta Evangelists are bringing a piece of Italy straight to your door with their Variety Box. During what can only be described as a roasting from our terrifying tycoons, my ears pricked up at the mention of intellectual property (IP). If you like Pasta Evangelists you might find our coupon codes for Real Canadian Superstore, Dharma Bums and Broken Knuckle Fingerboards useful. "Pasta la disaster" Jenny Campbell dishes out her opinion on an Italian food delivery service. Discover this week's new Pasta Evangelists menu. Duration: 00:41 A roasting by Dragons’ Den investors has generated an unexpected sales boost for resident Innovation Warehouse gastronauts, Pasta Evangelists. The purveyors of fine Italian pasta left the Den empty-handed but found that national TV exposure had inadvertently netted them a healthy revenue increase in the days following broadcast in late August. Release date: ... More clips from Dragons' Den "Here's to good investment!" In November 2018, we launched our first Pasta Evangelists retail concession in Harrods, the world's most famous department store. Bitten off more than you can chew First to face our hungry Dragons were premium pasta producers Alex and Finn who were in search of £75,000 for … Check out our voucher codes and you can even save money off your orders. Premium pasta producers Alex Savelli and Finn Lagun are seeking £75,000 in exchange for a 2.5% equity stake in ‘Pasta Evangelists’. Pasta Evangelists Ltd is an active company incorporated on 19 May 2016 with the registered office located in London, Greater London. 5* pasta in 5 mins. by Mark Selby, 6 September 2018. Exact … If you are thinking about the intellectual property in your business, visit the IP for Business section of our website or sign up to receive regular updates. Automatic design rights do exist in the UK but they offer limited protection and can be difficult to enforce. The Pasta Evangelists were invited onto the show by the BBC earlier this year, and after months of hard preparation and due diligence, netted a “marketing bonanza” and superb national exposure. If you’re new to IP, our online IP Basics guidance is the perfect place to start. Heavenly. Pricing and Packages. https://dragonsden.blog.gov.uk/2018/08/26/dragons-den-series-16-episode-3/. A blog on the work of the Intellectual Property Office (IPO). We deliver what we think is the best pasta in the UK to homes across the country, as well as beautiful sauces & garnishes sourced from Italy. “It’s an excellent opportunity for businesses on a tight marketing budget, the lowest-priced way to get nationwide exposure,” says Savelli. Pasta Evangelists | 1,491 followers on LinkedIn. I had a google to see what the deal was with them as the concept sounded amazing: true Italian food delivered to my door for me to cook at home? Pasta Evangelists deliver fresh, restaurant-quality pasta recipe boxes across the UK, so you can make 5* gourmet pasta in minutes. Their skincare business ‘Optiat’ (cleverly standing for “one person’s trash is another’s treasure”) involves the pair taking reusable materials (in this case residual coffee grounds) to create a range of vegan, cruelty-free and sustainable skincare products. A roasting by Dragons’ Den investors has generated an unexpected sales boost for resident Innovation Warehouse gastronauts, Pasta Evangelists. The amazing guys over at Pasta Evangelists sent me a couple of this weeks favourite dishes to show you how easy it is to create a 5* meal in 5 Minutes! They also have a shorter duration. The temperature continued to rise following Peter’s grilling, with the branding taking a further bashing from Tej and Touker and Deborah and Jenny choosing to opt out. Giles is one of the co-founders and shareholders in Pasta Evangelists. Pasta Evangelists deliver fresh, restaurant-quality pasta recipe boxes across the UK, so you can make 5* gourmet pasta in minutes. Pouch, the U.K.-based money-saving browser extension, has been acquired by German ‘publishing technology’ platform Global Savings Group. They send you all you need to make some gorgeous Italian pasta dishes at home: handmade pasta, lovely sauces and garnishes to top … Unfortunately, as delicious as the proposal seemed to me, the Dragons thought it was half-baked and all opted out of the deal leaving the pair empty handed (but not empty stomached). The fees for registering a design are relatively low, costing £70 to register up to 10 designs. Claiming that there is much more to pasta than meets the eye, but the Dragons get all choked up once the 'fundraising round' comes up in conversation.
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