This results in poor satisfaction level of the customers leading to the customers changing their preferences over time. 3rd Jul 2017 Subway Sandwich Shops was established in … ), Relationship Marketing, Paul Chapman Publishing, London, pp. cit. Related Posts . And believed to be one of the world’s leading submarine sandwich chains with more than 20,000 restaurants in 75 different kingdoms and countries. Through the economic support of long-time comrade Dr. Peter Buck, then in 1965 Fred starts the head Subway Sandwich Shop in Bridgeport Connecticut. Subway reached a milestone in 2002 when it surpassed McDonald’s in number of locations in the U.S. Today Subway is the world’s largest submarine sandwich franchise with over 13,000 U.S. units and over 20,000 worldwide units. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Subway. Additional menu options have also been added to answer competitors’ trends and to place more focus on the children’s segment. It is currently the fastest growing franchises in the world. Subway campaign has remained so successful that it has become the agency’s standard direct mail buy, reaching the total market of 445,000 households each month. 2, pp. The Subway example represents marketing and product strategies that are classic examples of focusing on market demand, consumer trends, product leveraging, and innovation. EVALUATION OF BRAND NAMEA brand is a combination of name, term, sign, symbol and design intended to identify the goods or services of one seller, which helps him/her to differentiate from those of competitors (Kotler 2006, 269). Collins, op. Saturated Market: New restaurants are coming up with the same model as of Subways. In fact, Subway is the trendsetter with the practice as its competitors follow suit. In Subway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The United States sandwich industry is estimated at more than $121 Billion as of the end of 2007 (Eyre, 2008). Health benefits: They offer healthy subs sandwich that is preferred and much better as compared to food items offered by other fast-food chains like McDonald’s. Over the three-year period that Market Smart has been using Valpak as part of their overall marketing campaign, average store sales have experienced a +45 per cent growth rate compared to similar campaigns when ADVO was part of the marketing mix. Borden, N. H. (1965), ‘The concept of the marketing mix’, in Schwartz, G. Subway SWOT analysis 2013 by Strategic Management Insight 1. Disclaimer: This work has been submitted by a university student. If they also start providing low-fat food options this can seriously damage Subway’s customer base. S haw, R. (1998), Improving Market Effectiveness, Economist Books, London. Subway Swot Analysis just from $13,9 / page. The first in the list of top competitors of Subway is McDonald’s McDonald’s and Subway are two of the world’s largest international fast food restaurant chains. Old-fashioned themed restaurant: Subway has not updated their restaurant’s styles accordingly to the changing times. The CAGR of the market volume in the period 2005-2010 is predicted to be 1%. High employee turnover. In Future it will be getting higher its chain by presenting more openings in many other states. The company has over 28,400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. However, this chain is currently experiencing multiple problems caused by its expansive growth and the growing pressure from the competitors in the UK market (Peterson, 2016). While, strengths and weaknesses are internal factors, opportunities and threats are external factors (Needham et al, 1995). Its current CEO is Suzanne Greco. February 2, 2019 By Hitesh Bhasin Tagged With: SWOT articles. Brand Value: Although having the highest no of operating locations in the world Subway still suffers in brand value when compare to its biggest competitor McDonald’s. (1960), Principles of Marketing, Irwin Publishing, Boston, MA. Academy The following is the second article of a 6-part series aimed at guiding you through conducting a complete competitor analysis report. The major players in the fast food industry in UK are Subway, McDonaldâ€™s and Yum! The corporation that owns the trademarked name of Subway is Doctor’s Associates, Inc. (DAI). Free resources to assist you with your university studies! (1995), The Ecology of Organizations, Supplement 1, pp. Subway Restaurants has been serving consumers great tasting food since 1965 when it began in Bridgeport, Connecticut as Pete’s Submarine Sandwiches. These commercials emphasize the healthy aspects of a Subway sandwich by highlighting the 245 pounds Jared lost by eating a Subway sandwich diet. Regional chains have also seen significant revenue growth, contributing further momentum to the marketplace. • Subway is more skewed towards middle to upper income customers than competitors. Subway Sandwich Shops was established in 1965, and has remained franchised into the minds and tummies of kinfolks all around the places. The Subway VRIO Analysis shows that Subway's employees are a valuable resource to the firm. Competition: Subway can face a serious threat from competition like McDonald’s, KFC, Taco Bell, Wendy’s which also have a loyal following. Subway is happy to advertise that with all their sandwich features, there are over 2 million different sandwich options that are available to their consumers (www.subway.com). You can follow me on Facebook. (ed. Subway has no company owned outlets, they are 100% franchised. So, Subway can actually exploit this and become more successful as brand and restaurant. Subway ® represents a poignant example of a fast food franchisee ready for success in the future fast food market. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. 132-6. 3. This then allows the company as a whole to fit in to the diffusion of innovation model as innovators, early adopters and early majority. In the same way, Denmark has one of the highest per capita incomes in the world as well as the European Union. This is a considerable threat to Subway as the failure to address this may result in a further loss of market share to its competitors. 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